Self-adhesive Labels for The Food And Drink Sector
As well as an essential way of providing consumers with the product information that must be supplied by law, self-adhesive labels for packaged food and drink products are also a crucial marketing tool for companies in the food and winemaking sector.
Quality labels can make an item stand out from the rest, grabbing the attention of customers and providing them with important information on the company and on the packaging's contents. In addition, they can influence consumers' purchasing choices, and particularly those people who take spur-of-the-moment decisions on supermarket aisles based on a product's packaging.
For all these reasons, it is essential to entrust the design of your self-adhesive labels to a team of professionals or a creative agency that can align the concept, graphic design and text with a precise brand strategy. Indeed, the style of the stickers should reflect the company's brand identity and the type of clientele it aims to attract.
Another aspect to bear in mind is the material the labels are printed on: it should have certain technical characteristics depending on the product in question. Choosing one paper type over another will send a particular message to the consumer: a label with special finishes, for example, will communicate to the public that this is a high-quality food or drink, made with the finest ingredients and with a medium-to-high price tag.
If you don't know where to start, here is a brief guide to choosing the best food and drink labels.
Labels for drinks
Wine and spirit labels, beer labels or a Champagne label should instantly transmit the product's value to the client, whether they are an end customer or the owner of a restaurant, bar or winery.
The higher the price bracket the drink in question is aiming for, the more refined the self-adhesive paper should look. The gold- or silver-coloured laminated effect and embossed printing, for example, are ideal for giving an elegant look to fine wines or spirits, to ensure they capture the attention of a demanding public.
Another very important aspect to consider is whether the material is suited to damp glass surfaces, and resistant to low temperatures and to submersion in water and ice, to avoid the label coming off the bottle before or during use.
For craft beverages, the packaging must effectively convey the handcrafted nature of the product and the natural ingredients. Hay Paper is particularly suited to this aim, thanks to the imperfections in the stock which give it a natural and eco-friendly appearance.
Like drink labels, food packaging labels also have the job of guiding purchasers to choose one product over another, and must have certain technical features to ensure they last a long time.
For bottled and canned goods like bottles of oil and vinegar, jams or vegetables preserved in oil, it is recommended to use a stain-resistant and greaseproof paper that will not be damaged by vegetable oils and fats.
If, on the other hand, you want to bring out the colour and purity of the product, you can create 'nude effect' packaging by choosing Polypropylene Deluxe Transparent labels, which you can combine with a colourful graphic layout for a vibrant result, or a neutral colour palette for a more toned-down look. Once again, the option you choose will depend on the type of buyer you want to attract: if your target market is young, you could be more daring and use humorous artwork, while for older groups of consumers you should use more traditional visuals.
Shijiazhuang Tangyuan Forgery-Preventive Bar Code Printing Co., Ltd. was established since 2004 in China. We are specialized in custom labels and stickers printing. Our daily production Capacity can reach to 3,000,000 pieces. We have passed through ISO9001 and ISO14001 certificate. We supply all kinds of custom labels for food, beverage, medicines, cosmetic, electronic products, Commercial Product, Promotional products, etc. If you are interested, please feel free to contact us, free samples are available now! Welcome to browse our web for further information.